Secure your products - take care of your Customers
FMCG products are among the most counterfeited. Discover the missing piece of your company's digital transformation to help ensure product authenticity and Customer loyalty.
Be transparent
By investing in Veriori solutions dedicated to the FMCG industry, you provide your Customers with quick and easy access to accurate product information. You gain the following for your company:
- Brand support throughout the product life cycle
- Image protection and brand authentication
- Strengthening and streamlining sales and marketing processes
- Valuable data to help you build a market advantage over your competitors
Possibilities of use
Veriori's solutions for the FMCG industry make it possible to trace every single product - from its creation to its purchase by the consumer. All you need is a standard reader or a phone application. This provides endless possibilities to support a variety of brand and product-related activities:
Sales and Marketing
The code layer can store information that can be used for effective and data-driven promotional campaigns, consumer competitions and many other activities.
Customer Service
Easily accessible code scanning simplifies the contact between consumers and Customer Service and makes the process of lodging a complaint or after-sales support much more efficient.
Understanding Customer preferences
The code can be used to collect statistical data (e.g. on interest in a particular brand or product).
Distribution optimisation
The system enables control of the supply chain. Unique identifiers allow the location of goods to be tracked and sales data to be easily extracted.
More benefits
Protection of the image
Product care means preventing black PR and image crisis.
Customer proximity
Possibility of involving the Customer in the verification of authenticity.
Additional serialisation
And encryption preventing code cracking.
Accessibility
Code scannable with almost any smartphone.
Data
Dynamic redirection allows information or actions to be "buried" and changed in the code without changing the packaging.
Analytics
Access to detailed data related to the product scanning history and the possibility of its advanced analysis.
See how your business benefits!
Explore the possibilities of Veriori's technology and start acting responsibly. Get a free consultation and talk to Adrian!