FMCG products are among the most counterfeited. Discover the missing piece of your company's digital transformation to help ensure product authenticity and Customer loyalty.
By investing in Veriori solutions dedicated to the FMCG industry, you provide your Customers with quick and easy access to accurate product information. You gain the following for your company:
Veriori's solutions for the FMCG industry make it possible to trace every single product - from its creation to its purchase by the consumer. All you need is a standard reader or a phone application. This provides endless possibilities to support a variety of brand and product-related activities:
The code layer can store information that can be used for effective and data-driven promotional campaigns, consumer competitions and many other activities.
Easily accessible code scanning simplifies the contact between consumers and Customer Service and makes the process of lodging a complaint or after-sales support much more efficient.
The code can be used to collect statistical data (e.g. on interest in a particular brand or product).
The system enables control of the supply chain. Unique identifiers allow the location of goods to be tracked and sales data to be easily extracted.
Product care means preventing black PR and image crisis.
Possibility of involving the Customer in the verification of authenticity.
And encryption preventing code cracking.
Code scannable with almost any smartphone.
Dynamic redirection allows information or actions to be "buried" and changed in the code without changing the packaging.
Access to detailed data related to the product scanning history and the possibility of its advanced analysis.
Counterfeiting is no longer exclusive to branded and luxury products and the scale of the problem is growing.
That’s how much clothing companies lost as a result of counterfeit products in 2020 alone
That’s the total value of EU imports of counterfeit and pirated products
LVHM spends annually on legal action against counterfeiting of its brands