Any form of poster in public spaces – bus shelters, citylights, advertising pillars, shopping mall boards, restaurants, or service points – everywhere people wait or walk by.

Encourage the audience to interact instantly – for example, by scanning a QR code to:

• download a coupon,

• explore the offer,

• watch a video or sign up for a newsletter.

A QR code placed in a visible spot on a poster can lead to a landing page with:

• an attractive offer,

• a discount form,

• a video or product/service presentation.

With a dynamic QR code, you can:

• update content without reprinting the poster,

• adapt campaigns by location or time,

• collect real-time data.

• Create unique, trackable QR codes for each location,

• Change links and content without reprinting materials,

• Segment audiences by time, location, and device,

• Personalize landing pages (language, offer, CTA).

• Measure conversions from outdoor campaigns – know exactly what works,

• Boost engagement with a simple CTA: scan → act,

• Collect leads or drive traffic to your online/offline store,

• Save costs – one graphic, multiple localized landing pages.

People waiting = focused + bored = ready to act.

Give them something to do right now – e.g., scan to get a discount or access exclusive content.

Example CTAs:

• “Scan and grab 10% off your lunch”

• “Today only: discount unlocked after scanning!”

Trade show booths, industry events, conferences, congresses, networking events, and themed festivals – anywhere your brand connects face-to-face with potential customers.

Engage customers with your offer without handing out bulky catalogs or brochures – a QR code gives instant access to all materials in just one click.

A QR code printed on a flyer (e.g., A6, DL, or business card format) can lead to:

• a PDF catalog with the full product or service offer,

• a page with a video presentation,

• a newsletter sign-up form or e-book download with a bonus.

You can also create different QR codes for different sales teams – to identify the source of each contact.

• Create unique QR codes for different campaigns and events – e.g., “Beauty Fair 2025 – Warsaw”,

• Change the QR content after the event – e.g., from a catalog to a follow-up offer,

• Collect statistics – track how many people scanned the code and clicked through,

• Activate a contact form or lead pop-up immediately after the scan.

• Save on printing and logistics – a simple flyer with a QR code is enough,

• Collect leads quickly – in real time,

• Build a professional image – dynamic, modern presentation of materials,

• Support the sales team – always up-to-date content.

Add a simple message next to your QR code, such as:

• “Scan to learn more”

• “Download the catalog – explore the full offer”

An icon of a PDF file or an e-book thumbnail will grab even more attention.

Retail stores, brick-and-mortar points of sale, industry-specific markets (e.g., construction, cosmetics, electronics), showrooms, and product pop-ups.

Help customers make purchasing decisions at the point of sale – by giving them quick access to additional product information, customer reviews, or an instructional video.

A QR code placed on a display stand, shelf sticker, A-board, or rack label can lead to:

• a “How the product works” video or user manual,

• customer or influencer reviews,

• a dedicated offer or landing page with extra benefits.

It can also trigger a chatbot integration – for instant consultation.

• Use dynamic QR codes – update content based on season, availability, or location,

• Segment campaigns – create different QR codes for each sales point (branches, cities),

• Measure effectiveness – connect QR codes to traffic sources and track offline-to-online conversions,

• Integrate forms and videos – let users take action directly in the browser after scanning.

• Support customer purchase decisions → higher in-store conversion rates,

• Build trust – customers see reviews, certificates, and videos,

• Easily update promotions or content without changing physical materials,

• Collect insights – when, where, and how many times the code was scanned.

Add a phrase to your QR code like:

• “See how it works”

• “Check out what others say”

Customers are more likely to choose a product if someone recommends it or shows how it works in practice.

Inside the package sent to the customer – e-commerce, online stores, and direct sales. Perfect for product brands that want to extend customer engagement after purchase.

Build a relationship with the customer after purchase and encourage them to return – for example through a discount, loyalty program, or subscription.

A QR code printed on a small card or insert inside the package can lead to:

• a newsletter sign-up form with a bonus,

• a discount code for the next order,

• a loyalty or rewards program,

• a request for feedback or a photo with the product (User Generated Content),

• an unboxing video or product instructions.

It works instantly at the unboxing moment – when the customer is most engaged.

• Create different QR codes for various products, seasons, or customer groups (e.g., new vs. returning),

• Dynamically change QR content – adapting CTAs to the campaign month or stage,

• Personalize messages – e.g., a landing page saying “Thank you for buying product X”,

• Track performance – see which QR code (from which order) delivers the best results.

• Increase the repeat purchase rate,

• Gain newsletter subscribers or loyalty program members,

• Build an engaged community around your brand (e.g., #myshoppingwithQR),

• Automatically extend communication without extra advertising costs.

Offer a QR code as part of a “small gift”:

“Thank you for your purchase! Scan to get 15% off your next order + a surprise gift.”
A simple way to spark positive emotions.

Brick-and-mortar store windows – from clothing chains and drugstores to concept stores, boutiques, bookstores, and home décor shops. Especially effective during seasonal campaigns: Christmas, summer, Black Friday, back-to-school, Valentine’s Day, and more.

Attract the attention of passersby and turn them into website visitors or customers – even when the store is closed. Strengthen your omnichannel strategy: offline → online.

A QR code placed on the storefront window, near a poster, or next to a new collection display can lead to:

• an online lookbook of the collection,

• a pre-sale sign-up or notification when products launch,

• a coupon for the first online or in-store purchase,

• exclusive video content (e.g., behind the scenes, inspiration, styling tips).

It works 24/7 – even when the store is closed.

• Use dynamic content – switch a QR code from a lookbook to a promotional landing page,

• Create different QR codes for different store locations – analyze regional customer behavior,

• Track scan times – e.g., identify peak hours of customer interest,

• Connect QR codes with a campaign or newsletter sign-up form.

• Higher conversion from foot traffic → digital channels,

• Improved effectiveness of seasonal campaigns – with measurable results,

• Engagement from customers who didn’t enter the store,

• Increased awareness and accessibility of your offer – always-available content.

Instead of a standard CTA, use engaging phrases like:

• “No time to step inside? Scan and explore the collection online.”

• “Scan and get early access – pre-sale starts today!”

A physical card handed out during B2B meetings, trade shows, events, conferences, and networking sessions. It can also be part of an email signature, a graphic in a presentation, or even a sticker on a laptop.

Make it easy for recipients to quickly save your contact details and remember your name or brand. Increase the chance of continuing the relationship after a meeting – especially when many contacts are made in a single day.

After scanning, the user is directed to:

• a page with contact details (name, company, phone, email),

• links to LinkedIn, portfolio, or website,

• a “Book a Meeting” form or vCard download,

• alternatively: a short video message or a PDF presentation of your offer.

The QR code can be dynamic – for example, the link can change after an event to a follow-up, presentation, or newsletter sign-up.

• Create dynamic, professional QR codes assigned to a specific person or event,

• Track who scanned your business card and when – identify the best moments for follow-up,

• Personalize the landing page after scanning – e.g., “Thanks for meeting at the Trade Show!”,

• Embed videos or contact forms directly after the scan.

• Higher percentage of contacts turning into real business relationships,

• No errors from manually rewriting data from traditional business cards,

• Professional image and stronger memorability,

• Automation of the “post-meeting” process (e.g., instant access to an offer without sending an email).

People forget names, but they don’t forget convenience. Add a short CTA on your business card, such as:

• “Scan to connect – no more lost business cards”

• “Want to remember me? Just scan!”

In stores, restaurants, hotels, and service points, but also online – for example after a call with a consultant, after receiving an order or service. A QR code can be placed on a checkout sticker, receipt, menu card, checkout screen, or a “Thank you for your purchase” page.

Collect quick and honest feedback that helps improve the customer experience and use positive reviews to promote your brand (e.g., on your website, social media, or Google Maps).

When users scan the code, they can be directed to:

• a short survey (e.g., 1–5 questions),

• a form with star rating and comment box,

• a request for a review on Google or Facebook,

• a dedicated landing page asking “How was your experience?”,

• a quick emotion-based form (e.g., smiley faces) – perfect for instant feedback.

QR codes can be placed on receipts, packaging, hotel cards, or online pages – anywhere customer interaction ends or begins.

• Create separate QR codes for different customer touchpoints (e.g., restaurant, online store, event),

• Dynamically adjust survey questions or language depending on location or season,

• Track the number of submissions and peak engagement times,

• Integrate with your CRM system or NPS analytics tool. 

• Valuable data to improve service and offers,

• Higher customer satisfaction – because guests feel their opinion matters,

• Ability to respond to negative experiences before they go online,

• Collect feedback you can showcase publicly – building social proof.

Encourage action with emotional or reward-driven language:

• “Leave your feedback and get a discount”

• “Scan and share your opinion – it takes just 30 seconds!”

Restaurants, bars, food trucks, cafés, and food zones at events – anywhere customers can browse the menu and place orders on their own.

Increased convenience and faster service, with no need for paper menus or hard-to-read receipts. An ideal solution for venues with frequently changing menu items.

A QR code placed on a table, bar counter, checkout desk, or even on packaging can lead to:

• an up-to-date, visually appealing digital menu,

• an online order form (with table reservations available),

• a payment system (e.g., instant transfer or card payment),

• a landing page with daily promotions, allergens, ingredients, or kitchen details.

The offer can be updated in real time without the need for reprinting.

• Create personalized QR codes for each location, table, or customer type,

• Update menus in real time – without changing physical materials,

• Add CTAs for seasonal promotions or daily specials.

• Lower printing costs and reduced material usage,

• Shorter waiting times → more customers served,

• Greater guest comfort = higher ratings and return visits,

• Instant content management (price updates, allergens, promotions).

Surprise your guests with more than just a menu – show behind-the-scenes of dish preparation, add music to match the evening’s vibe, or launch a “daily offer” with a countdown timer.