SimpleQR - Use Case in event marketing

Quick feedback

Add a QR code to the final slide of your presentation, at the entrance to the room, or in the networking area. After scanning the code, participants will see a simple survey where they can rate the speaker, the topic, and the organization, and add comments. This allows you to collect valuable data immediately after the presentation, when opinions are fresh and honest.

Event flyer

Add a QR code to a flyer distributed at an event, trade show, or conference and transform paper into a digital experience. Redirect recipients to a PDF catalog, video presentation, or contact form. This allows you to save on printing, collect leads, and deliver more content in a convenient, modern form.

Promotional stand

Turn a regular stand into an interactive point of contact with a QR code. After scanning, the participant is immediately taken to an offer, video, review, or registration form. It's a convenient way to increase engagement and conversion—right when the customer is making a decision.

QR in the welcome box

Add a QR code to a gift pack or welcome box and give participants access to the most important information right from the start. Instead of printed brochures, they can scan the code to access the agenda, map, surprise, or gift. You can change the QR code content at any time to suit the needs of the event.

Dynamic agenda

Change the event schedule in seconds and show participants the current version of the agenda – no stress, no printing. A QR code placed at the entrance, on the ID badge, or on an LED screen leads to the agenda page, which you can update in real time – no need to replace graphics.

Virtual business card

“Scan and save contact” – a simple, modern call to action that shows you no longer need to rewrite data from paper. Thanks to QR, the user is immediately taken to the profile, contact, or offer – without unnecessary steps.

QR at the partner's booth

Give sponsors more than just a logo – give them data. With QR codes at the stand, each partner can collect leads and analyze the real results of their presence at the event. Because “a lot of people at the stand” means nothing if it cannot be measured.

QR for a wedding

Turn organizational stress into a wow effect – guests scan the QR code and immediately know where they are sitting and what is happening. The party schedule, table plan, and even surprises – everything in one place, without printing tables.

🎯 Place of use

Conference rooms, networking areas, lecture hall entrances, screen ending the presentation.

📌 Organizational goal

Obtaining valuable data from participants in real time.

🔍 How QR code works

After the lecture, participants scan the QR code displayed on the slide or in a visible place in the room. A quick survey (1–3 questions) opens, asking for an evaluation of the presenter, topic, and organization. There is also an option to add a comment.

💡 How SimpleQR can help you

Create different QR codes for different rooms or sessions
Integrate QR codes with forms (e.g., Google Forms)
Track the number of responses in real time

📈 What business benefits will you gain

Feedback collected in real time – not a week later
More responses thanks to easy access
Ability to react quickly, e.g., share a session summary with participant opinions

🧠 Marketing insight

Add a question with an option to give consent for contact – this way, feedback can become the starting point of a new lead.

🎯 Place of use

Trade fair stands, industry events, conferences, congresses, networking events, themed festivals – wherever your brand talks to potential customers face to face.

📌 Organizational goal

Interest in the offer without the need to hand out thick catalogs or brochures – QR gives access to complete materials with a single click.

🔍 How QR code works

The QR code printed on the leaflet (e.g. A6, DL, business card) directs you to:

a PDF catalog with the full range of products/services,
a page with a video presentation,
a newsletter subscription form or an e-book download with a bonus.

You can also use different QR codes for different sales teams (contact source identification).

💡 How SimpleQR can help you

Create unique QR codes for different campaigns and events – e.g., “Beauty Fair 2025 – Warsaw.”
Change QR code content after the event – for example, switch from a catalog to a follow-up offer.
Collect analytics – track how many people scanned the code and clicked on the content.
Activate a contact form or lead pop-up immediately after the scan.

📈 What business benefits will you gain

Save on printing and logistics – a concise flyer with a QR code is enough
Collect leads quickly – in real time
Professional brand image – dynamic, modern presentation of materials
Sales team support – always up-to-date content at hand

🧠 Marketing insight

Add a simple call to action next to your QR code:

“Scan to learn more” or
“Download the catalog – discover the full offer”

A PDF icon or e-book thumbnail will further catch the eye.

🎯 Place of use

Promotional stands in exhibition areas, showrooms, product presentation points at trade fairs and conferences.

📌 Organizational goal

Increase conversions at the point of product display with easy access to digital content.

🔍 How QR code works

The participant scans the QR code placed on the promotional stand and is taken directly to the landing page with materials supporting the purchase decision – e.g., a video presenting the product, a review, a PDF with the offer, or a contact form. You can also invite them to subscribe to the newsletter or share a discount code.

💡 How SimpleQR can help you

Create unique QR codes for different products or campaigns
Edit the link content without changing graphics
Analyze campaign performance in real time

📈 What business benefits will you gain

Higher conversion at the point of presentation
Savings on printed materials
Greater attendee activity through engaging formats

🧠 Marketing insight

Place a clear call to action next to your QR code, e.g., “Scan to see it in action!” – a CTA always works better than just a logo.

🎯 Place of use

Welcome boxes, gift packs, and starter kits handed out to participants at conferences, events, trainings, or to VIP guests.

📌 Organizational goal

Building engagement and delivering key information right from the start – without searching through emails or printed brochures.

🔍 How QR code works

A QR code placed in the welcome box (on a flyer, card, or sticker) takes participants to a personalized welcome page with the event agenda, venue map, organizational details, access to the event app, exclusive discounts, or a surprise gift. You can update the QR code content dynamically—for example, add a speaker’s greeting, a sponsor’s discount code, or a registration form.

💡 How SimpleQR can help you

Create personalized QR content for different attendee groups
Update QR code content even after printing
Track how many participants scanned and their level of engagement

📈 What business benefits will you gain

Better first impression and higher attendee engagement
Savings on printed materials
Opportunity to promote sponsors from the very first touchpoint

🧠 Marketing insight

Add a surprise element to your QR code – “Scan to get a gift,” a welcome quiz, or a short video message from the organizer.

🎯 Place of use

Events with multiple thematic tracks: conferences, trade fairs, expert panels.

📌 Organizational goal

Keep participants updated with the real-time event agenda—without printing or distributing paper schedules.

🔍 How QR code works

A QR code displayed at the entrance, on attendee badges, or LED screens directs participants to a real-time agenda page. When changes occur—such as a room or time adjustment—the organizer simply updates the link in the panel without needing to replace the QR code.

💡 How SimpleQR can help you

Share one real-time agenda with all participants
Edit QR code content anytime without replacing graphics
Assign different content to specific attendee groups

📈What business benefits will you gain

Save on printing costs
Lower risk of chaos and delays
Better attendee experience – they always know where to be

🧠 Marketing insight

Add sponsored blocks or CTAs to the agenda – turn your event agenda into a marketing channel.

🎯 Place of use

A physical card handed out during B2B meetings, trade fairs, events, conferences, and networking sessions. It can also be used as an email signature, a graphic in presentations, or even as a laptop sticker.

📌 Organizational goal

Make it easy for recipients to quickly save your contact details and remember your brand. Increase the chances of continuing the relationship after the meeting—especially when making multiple connections in a single day.

🔍 How QR code works

After scanning, the user is directed to:

• a page with contact details (name, company, phone, email),
• links to LinkedIn, portfolio, or website,
• a “Book a meeting” form or direct vCard download,
• alternatively: a short video message or a PDF showcasing your offer.

The QR code can be fully dynamic—for example, after the event you can update the link to a follow-up page, presentation, or newsletter signup without changing the printed code.

💡 How SimpleQR can help you

Create dynamic, professional QR codes assigned to a specific person or event
Track who scanned your business card and when – discover the best moments for follow-up
Personalize the post-scan page – e.g., “Thanks for meeting at the Trade Fair!”
Embed videos or contact forms directly after the scan

📈 What business benefits will you gain

Higher percentage of contacts turning into lasting relationships
Elimination of errors when copying data from traditional business cards
Professional image and better brand recall
Automated post-meeting process (e.g., instant access to your offer without sending an email)

🧠 Marketing insight

People forget names, but they don’t forget convenience. Add a CTA on your business card, for example:

“Scan to connect – no card needed”

“Want to remember me? Just scan!”

🎯 Place of use

Exhibition booths of partners at trade fairs, conferences, and industry events.

📌 Organizational goal

Increase the measurability of attendee presence at booths and generate qualified leads for sponsors.

🔍 How QR code works

Each sponsor receives a unique QR code. After scanning, participants are directed to a dedicated landing page featuring the sponsor’s offer, a signup form, or a discount coupon. You can also add a contact data collection question or enable automatic newsletter subscription.

💡 How SimpleQR can help you

Create unique QR codes for each partner
Track real-time statistics
Customize QR content to match the sponsor’s offer

📈 What business benefits will you gain

Sponsors receive concrete data – leads, numbers, sources
Stronger partner relationships – you can report measurable results
Motivate participants with bonuses or rewards for scanning

🧠 Marketing insight

Add the text: “Scan and get a discount!” – it always works better than just a logo.

🎯 Place of use

Wedding entrance, welcome board, place cards, or invitations.

📌 Organizational goal

Automate guest information and give your event a modern touch.

🔍 How QR code works

After scanning the QR code, guests can view the seating plan, their assigned table number, and the full wedding schedule (e.g., 6:00 PM – dinner, 9:00 PM – cake, 11:30 PM – bouquet toss). You can update the content in real time whenever needed.

💡 How SimpleQR can help you