With an investment in VAS, you meet the expectations of your customers, who trust that they are using an authentic and safe product. You gain:
It is an easy-to-implement solution with which you can effectively protect and verify authenticity of products and documents. In addition, you can access unique and valuable data about your users.
The problem of counterfeiting affects almost every industry today.
VAS is a product that protects and facilitates, among other aspects:
A unique VAS identifier for each product makes it possible for the Customer to trace its history from its creation to its purchase. Scanning only available with a standard reader or phone application opens up a wide range of possibilities to support a variety of brand and product-related activities.
The code layer can store information that can be used for effective and data-driven promotional campaigns, consumer competitions, etc.
Easily accessible code scanning facilitates contact with Customer Service and considerably simplifies the complaint lodging process or providing after-sales support.
The code can be used to collect statistical data, e.g. on interest in a particular brand or a particular product.
The system makes it possible to locate and control the supply chain, and unique identifiers make it easy to obtain precise sales data.
A solution based on a commonly used QR code.
Crypto QR Code unique for each product.
Encryption preventing code cracking.
Code scannable with almost any smartphone.
Dynamic redirection allows information or actions to be "buried" and changed in the code without changing the packaging.
Access to detailed data related to the product scanning history and the possibility of its advanced analysis.
Counterfeiting is no longer exclusive to branded and luxury products and the scale of the problem is growing.
That’s how much losses in just two European sectors (cosmetics and personal care) have increased since 2019 due to counterfeiting
That is the total value of the counterfeit market in the EU in 2020. This is roughly as much as Poland has received in total from the EU budget since 2004
LVHM spends €17 million a year on legal action to fight counterfeiting of its brands