Estimated reading time: 7–9 minutes
New Technologies | QR Codes | Visual Identity | Simple QR | Veriori SA | Personalization
Your QR code doesn’t have to be a dull black-and-white square. It can be eye-catching, brand-aligned, and fully consistent with your visual identity. Learn how to create a QR code that not only works perfectly—but also looks exactly the way you want it to.
Why Should You Match Your QR Code to Your Brand Identity?
A strong brand is built not only through logos and color palettes but also through consistency across all communication elements—including something as small as a QR code.
📌 A QR code designed in line with your brand:
- builds trust and professionalism,
- increases scanning rates and engagement,
- reinforces consistency across digital and printed materials,
- and helps your brand become more memorable.
How to Create a QR Code That Reflects Your Branding?
With tools like Simple QR by Veriori, you can easily generate a QR code that:
- includes your company’s logo or icon,
- uses colors aligned with your brand guidelines,
- features custom dot shapes, corners, and frames,
- and still remains highly scannable and functional.
Watch Our Step-by-Step Explainer Video
🎥 We’ve prepared a short video tutorial that walks you through the entire process of designing a beautiful and effective QR code using Simple QR.
👉 Watch it here:
In the video, you'll learn:
- how to add a logo to your QR code,
- how to select the right colors,
- how to ensure the code remains readable across different media,
- how to generate and download a ready-to-use QR code for your website, flyer, or packaging.
Common Mistakes to Avoid
❌ Low contrast – soft tones or pastel colors on a light background can make the code hard to scan.
✅ Tip: Ensure strong contrast between the background and the code pattern.
❌ Oversized logo – a large logo may disrupt the QR code structure and make it unreadable.
✅ Tip: Your logo should take up no more than 20–30% of the central area.
❌ Skipping the scan test – a visually pleasing code isn’t always functional.
✅ Tip: Always test your code on multiple devices and under different lighting conditions before going live.
Summary
Your QR code can be both beautiful and effective. With just a few thoughtful tweaks, it can become a true part of your brand’s visual identity—and work flawlessly across all channels.
➡️ Use our Simple QR tool to create professional, brand-aligned QR codes with ease.
➡️ And don’t forget to check out our video tutorial: