QR Code Technology
SimpleQR Guides & Tutorials
QR Code Security
Estimated reading time: 7–9 minutes
New Technologies | QR Codes | Visual Identity | Simple QR | Veriori SA | Personalization
Your QR code doesn’t have to be a dull black-and-white square. It can be eye-catching, brand-aligned, and fully consistent with your visual identity. Learn how to create a QR code that not only works perfectly—but also looks exactly the way you want it to.
Why Should You Match Your QR Code to Your Brand Identity?
A strong brand is built not only through logos and color palettes but also through consistency across all communication elements—including something as small as a QR code.
📌 A QR code designed in line with your brand:
- builds trust and professionalism,
- increases scanning rates and engagement,
- reinforces consistency across digital and printed materials,
- and helps your brand become more memorable.
How to Create a QR Code That Reflects Your Branding?
With tools like Simple QR by Veriori, you can easily generate a QR code that:
- includes your company’s logo or icon,
- uses colors aligned with your brand guidelines,
- features custom dot shapes, corners, and frames,
- and still remains highly scannable and functional.
Watch Our Step-by-Step Explainer Video
🎥 We’ve prepared a short video tutorial that walks you through the entire process of designing a beautiful and effective QR code using Simple QR.
👉 Watch it here:
In the video, you'll learn:
- how to add a logo to your QR code,
- how to select the right colors,
- how to ensure the code remains readable across different media,
- how to generate and download a ready-to-use QR code for your website, flyer, or packaging.
Common Mistakes to Avoid
❌ Low contrast – soft tones or pastel colors on a light background can make the code hard to scan.
✅ Tip: Ensure strong contrast between the background and the code pattern.
❌ Oversized logo – a large logo may disrupt the QR code structure and make it unreadable.
✅ Tip: Your logo should take up no more than 20–30% of the central area.
❌ Skipping the scan test – a visually pleasing code isn’t always functional.
✅ Tip: Always test your code on multiple devices and under different lighting conditions before going live.
Summary
Your QR code can be both beautiful and effective. With just a few thoughtful tweaks, it can become a true part of your brand’s visual identity—and work flawlessly across all channels.
➡️ Use our Simple QR tool to create professional, brand-aligned QR codes with ease.
➡️ And don’t forget to check out our video tutorial:
Veriori SA is a Polish company specializing in QR code–based technologies such as Simple QR and Secured QR. Our mission is to enable simple and authentic communication in the business world. With our tools, you can personalize not only the appearance but also the performance of your QR codes.
