How to Generate a QR Code Aligned with Your Brand Identity?

The Veriori SA Team – A Company of Authenticity!
We are a team of enthusiasts who are dedicated to developing innovative solutions that ensure product safety and authenticity. At Veriori SA, we believe that every company should have full control over its brand while delivering the highest quality to its customers. On our blog, we share knowledge, tips, and updates about QR technology and product authentication to support your business growth and build trust in your brand. Discover our solutions, like Simple QR, and find out how we can make positive changes in the world of business together.

Estimated reading time: 7–9 minutes

New Technologies | QR Codes | Visual Identity | Simple QR | Veriori SA | Personalization

Your QR code doesn’t have to be a dull black-and-white square. It can be eye-catching, brand-aligned, and fully consistent with your visual identity. Learn how to create a QR code that not only works perfectly—but also looks exactly the way you want it to.


Why Should You Match Your QR Code to Your Brand Identity?

 

2-Mar-27-2025-03-14-54-3145-PM

A strong brand is built not only through logos and color palettes but also through consistency across all communication elements—including something as small as a QR code.

📌 A QR code designed in line with your brand:

      • builds trust and professionalism,

      • increases scanning rates and engagement,

      • reinforces consistency across digital and printed materials,

      • and helps your brand become more memorable.

How to Create a QR Code That Reflects Your Branding?

With tools like Simple QR by Veriori, you can easily generate a QR code that:

      • includes your company’s logo or icon,

      • uses colors aligned with your brand guidelines,

      • features custom dot shapes, corners, and frames,

      • and still remains highly scannable and functional.

QR kod strona internetowa veriori

Watch Our Step-by-Step Explainer Video

🎥 We’ve prepared a short video tutorial that walks you through the entire process of designing a beautiful and effective QR code using Simple QR.

👉 Watch it here:

 

In the video, you'll learn:

      • how to add a logo to your QR code,

      • how to select the right colors,

      • how to ensure the code remains readable across different media,

      • how to generate and download a ready-to-use QR code for your website, flyer, or packaging.

Common Mistakes to Avoid

❌ Low contrast – soft tones or pastel colors on a light background can make the code hard to scan.
✅ Tip: Ensure strong contrast between the background and the code pattern.

❌ Oversized logo – a large logo may disrupt the QR code structure and make it unreadable.
✅ Tip: Your logo should take up no more than 20–30% of the central area.

❌ Skipping the scan test – a visually pleasing code isn’t always functional.
✅ Tip: Always test your code on multiple devices and under different lighting conditions before going live.

Summary

Your QR code can be both beautiful and effective. With just a few thoughtful tweaks, it can become a true part of your brand’s visual identity—and work flawlessly across all channels.

➡️ Use our Simple QR tool to create professional, brand-aligned QR codes with ease.
➡️ And don’t forget to check out our video tutorial:
https://youtu.be/CbTD35m3ePQ

 

Polish generator QR ENG

 

Veriori SA – polska firma specjalizująca się w dostarczaniu technologii opartych o kody QR, takich jak Simple QR i Secured QR. Naszą misją jest prosta i autentyczna komunikacja w świecie biznesu. Z naszymi rozwiązaniami personalizujesz nie tylko wygląd, ale i skuteczność kodów QR.