May 15, 2025
Estimated reading time: 10–12 minutes
QR codes in marketing | QR code use cases | Dynamic QR codes | QR code remarketing | AR QR codes | QR codes on products | QR code marketing campaigns | Lead generation with QR | QR code video marketing | QR code gamification
Discover 10 effective and innovative ideas for using QR codes in marketing campaigns. Increase conversion, engagement, and customer loyalty by seamlessly connecting the offline and online worlds.
QR Codes as a tool for modern marketing – 10 ideas to boost engagement and conversion
A few years ago, QR codes were a nice-to-have on flyers. Today, they’ve become a strategic marketing tool that bridges the physical and digital customer journey.
According to a report by QRCode Tiger, the number of global QR code scans increased by 433% over the past four years (2020–2024). It’s a trend marketers can’t afford to ignore.
Brands that know how to leverage this growth are winning attention, data, and customer relationships — affordably, quickly, and effectively.
This guide outlines:
- how to use QR codes with strategy, intent, and user psychology,
- how to integrate them with digital tools (AR, video, quizzes, lead generation),
- how to build engagement, loyalty, and conversion — all through experience-driven marketing.
This isn’t just another list of tips.
It’s a collection of 10 proven, actionable strategies with examples, data, and tools — ready to implement in your next campaign. Ready to start?
1. How to use dynamic QR Codes in your marketing campaign
Dynamic QR codes are one of the most flexible tools a modern marketer can use. Instead of generating a new code every time an offer or landing page changes, a dynamic QR code allows you to edit the destination content without reprinting or redesigning the code.
That means one code can be reused across different stages of your marketing funnel — adjusting for seasonal offers, A/B tests, or lead segmentation.
Why use dynamic QR codes in marketing?
- Flexibility: Change links, PDFs, or landing pages in seconds.
- Cost-efficiency: No need to reprint materials.
- Consistent communication: Customers always get the latest content.
- Higher engagement: According to positive psychology, simplicity and clarity improve customer satisfaction.
Use case example:
You're running a holiday campaign and include a QR code in your product catalog leading to a festive offer landing page.
Once the campaign ends, the same QR code can redirect users to:
- a newsletter sign-up form for 2025 releases,
- a spring collection landing page,
- a video recap of the campaign or your brand story.
Pro tip: With a platform like SimpleQR, you can analyze scan count, locations, time of day, and device types — essential data to optimize future campaigns.
2. How to use QR Codes for remarketing – Increase ROAS without extra cost
Many marketers make the mistake of treating a QR code scan as the end of a journey — when it should be the beginning.
A QR code can act as a remarketing trigger if properly connected to a tracking pixel (e.g., Google Ads, Meta Pixel, LinkedIn Insight Tag).
Once scanned, the user lands on a page where they’re added to a remarketing audience. From there, follow-up ads can be shown across platforms — personalized, relevant, and well-timed.
Why QR codes and remarketing are a powerful combo:
- High-intent targeting – A scanned QR code indicates real interest.
- Improved CTR – According to 99firms.com, the average click-through rate for remarketing ads is 0.7%, 10x higher than standard display ads (0.07%).
- Builds trust and awareness – Think With Google reports that 63% of consumers expect brands to deliver relevant information when needed to make a decision.
- Privacy-friendly – Remarketing via QR codes can function without collecting personal data.
[CYTAT]“People rarely buy on first contact. It typically takes 5–7 touchpoints before trust — and a purchase — is established.”
A well-placed QR code is a silent lead qualifier.
Use case example:
At a trade show, you distribute brochures featuring a QR code leading to a dedicated campaign landing page. After scanning:
- the user joins a retargeting audience (Google Ads or Meta),
- within days, they see a video testimonial on Instagram and Facebook,
- they receive a follow-up offer like “exclusive for event attendees,”
- and are invited to book a free consultation.
Results you can expect:
- +70% higher CTR on remarketing ads vs. cold traffic
- Lower CPA thanks to precise targeting
- Top-of-mind brand awareness built without being intrusive
3. How to combine a QR Code with Augmented Reality (AR) to create a memorable brand experience
A QR code with AR (Augmented Reality) functionality is more than just a redirect — it’s a tool that activates emotion, curiosity, and long-term brand recall. It delivers exactly what today’s consumers expect: interactivity, immersion, and surprise.
After scanning the QR code, the user is taken to an interactive scene: a 3D animation, a product visualization in their real environment, a guided experience, or a digital brand story — all without downloading an app.
Why use QR codes with AR in your marketing campaigns?
A QR code paired with AR transforms an ordinary interaction into a memorable brand experience. No apps. No friction. Just one scan — and the user is immersed in rich, dynamic content.
- Increased engagement – According to AR Insider, the average interaction time with AR content is around 75 seconds, significantly longer than with traditional video formats.
- Competitive advantage – ByondXR reports that 71% of consumers are more likely to shop from brands that use AR in marketing and sales.
- Higher conversion rates – Research from the International Journal of Research in Marketing Management and Sales shows that AR can significantly increase purchase intent, user satisfaction, and conversion.
- Deeper customer relationships – Emotion, surprise, and storytelling create stronger connections.
“People forget what you said, but they remember how you made them feel.”
AR through QR codes lets your customer feel your brand — not just see it.
Examples of using QR codes with AR:
- Furniture industry – QR code in a catalog opens a 3D model of a sofa that the user can place in their own living space using WebAR.
- Premium cosmetics – A QR code on the packaging reveals an animated story of the ingredients and behind-the-scenes production.
- Event marketing – Posters with a QR code unlock an animated teaser, interactive map, or CTA video before the event begins.
- Fashion and retail – QR codes in lookbooks lead to immersive 360° virtual fashion shows — perfect for storytelling and premium brand positioning.
Top AR tools for QR campaigns (no app needed):
- 8thWall – Advanced WebAR campaigns for brands and agencies
- MyWebAR – Fast, user-friendly AR scene creation
- ZapWorks – Interactive storytelling and engagement analytics
4. How to use QR Codes on product packaging to boost loyalty and stand out
In a world where every brand shouts “Buy me!”, a QR code on packaging allows yours to say:
“Get to know me. Be inspired. Trust me.”
Adding a QR code to your product does more than deliver a link — it delivers value.
Your QR code can lead to:
- a product origin story or behind-the-scenes video,
- usage instructions or a how-to guide,
- inspiration (e.g., recipes, style guides, tutorials),
- exclusive content like discounts, promo codes, or VIP-only material.
This isn’t a one-time campaign. It’s a long-term strategy to build and deepen customer relationships — enhanced further by dynamic QR codes that can evolve with your messaging.
Why personalization via QR code works:
Based on positive psychology and experience-driven marketing:
- Customers value feeling seen and treated individually.
- Engagement increases when a brand inspires and educates.
- Loyalty grows when the brand offers something more than the product.
According to a Deloitte/CDP Institute report, brands that personalize effectively are:
- 71% more likely to report improved customer loyalty,
- 48% more likely to exceed revenue goals.
Examples of QR code usage on products:
- Natural cosmetics – A QR code links to a video from the lavender farm where key ingredients are sourced, creating authenticity and emotional connection.
- Premium wine – Scanning the code gives access to sommelier tips, food pairing guides, and the vineyard’s story.
- Wellness products / supplements – QR codes on the label open a lifestyle quiz with personalized health suggestions and product matches.
- Branded giveaways / B2B gifts – QR codes on notebooks or calendars link to bonus resources like “10 Time Management Techniques for 2025.”
5. How to increase event and webinar sign-ups with QR Codes
In the digital age, where user attention is scattered, simplifying the registration process is key. QR codes provide a fast, seamless way to increase event sign-ups, eliminating the need to manually type URLs or fill out complicated forms.
Benefits of using QR codes for event registration:
- Instant access to the registration form – scanning the code takes the user directly to the sign-up page.
- Shorter conversion path – removing extra clicks and steps boosts the likelihood of completion.
- Reduced drop-off rates – simplicity and speed encourage users to finish registration.
- Modern brand perception – using QR codes signals innovation and a user-friendly approach.
Research from Digital Growth shows that every additional click or step in the sign-up process can reduce conversion rates by 15–20%.
Example use cases:
- Trade shows – QR code on promo materials for quick sign-up to the next edition.
- Online conferences – QR code in the email footer or landing page enables easy mobile registration.
- B2B sales presentations – QR code on the final slide allows attendees to book a free demo or consultation.
- In-person events – QR code leads to an RSVP form with the option to add the event to a calendar.
Using QR codes for event registration not only simplifies the user experience but also boosts campaign performance and positions your brand as modern and user-centric.
6. How to use QR Codes for quizzes and surveys to understand customers and generate leads
In marketing, where personalization and engagement are essential, combining QR codes with interactive quizzes and surveys becomes a powerful strategy. It allows brands to gather valuable data while building meaningful relationships through engaging experiences.
Why use QR codes for quizzes and surveys?
- Instant access – one scan takes the user directly to an interactive experience.
- Data collection – demographic, behavioral, and preference data collected non-intrusively.
- Lead generation – users are more willing to share info in exchange for personalized results.
- Stronger engagement – interactive formats increase time on page and brand recall.
Studies show that interactive content like quizzes can generate up to 2x more conversions than static content.
Example use cases:
- Beauty industry – a quiz like “What’s your skin type?” leads to tailored product recommendations and a first-purchase discount.
- Wellness & supplements – a test like “What does your body need this spring?” ends with expert advice and newsletter opt-in.
- B2B marketing – a survey like “What are your marketing struggles?” delivers qualified leads directly to your CRM.
- Events and conferences – trivia quizzes with rewards or gated e-books increase attendee interaction and content retention.
By integrating QR codes with interactive content, brands unlock deeper user insights and deliver valuable, personalized customer experiences.
7. How to use QR Codes to collect customer feedback and build brand trust
Imagine this: a customer just attended your event, made a purchase, or received a service. Their experience is fresh, emotions are positive — the perfect moment to ask for feedback. Instead of waiting days to send an email or SMS, offer instant access to a feedback form through a QR code.
Why collect reviews via QR codes?
- Immediate feedback – the quicker the response, the more honest and relevant the insight.
- Higher response rates – instant access leads to more users completing the form.
- Emotion in real-time – post-purchase or post-service emotions are the most authentic.
According to research cited by Money.pl, 84% of consumers consider online reviews during shopping decisions, and trust them almost as much as recommendations from friends or family.
Example use cases:
- After purchase (online or in-store) – QR code on receipt, tag, or packaging leads to a short feedback form.
- At corporate events – QR code on a roll-up banner prompts attendees to rate the event or leave suggestions.
- In hospitality – QR code in menus, on tables, or receipts leads to Google Reviews or a branded feedback page.
- After service delivery – staff hand over a business card with a QR code and ask, “We’d love your opinion.”
“Trust isn’t a coincidence. It’s a strategy you build daily. Give your customer a voice, and they’ll give you more than a like — they’ll give you loyalty.”
8. How to use a QR Code to direct users to video marketing and boost campaign engagement
In today’s digital landscape, where attention is a scarce resource, video has become one of the most powerful marketing tools. But creating a great video is just the beginning. The real challenge is getting it in front of your audience — and that’s where a QR code comes in.
A QR code enables instant access to video content from physical marketing materials like flyers, roll-ups, and packaging — bridging the offline and online worlds in one seamless scan.
Why combine QR codes with video marketing?
- Direct access – no typing, no extra steps, just one scan.
- Increased engagement – video stimulates more senses than static content, making the message more memorable.
- Higher ROI – according to Wyzowl, 93% of marketers say video provides a good return on investment.
- Trust building – video brings human faces and real stories, helping to build brand credibility.
Examples of QR codes in video campaigns:
- Trade show roll-up – links to a product demo or use-case video.
- Product catalog – each page features a QR code leading to a case study, behind-the-scenes, or feature highlight.
- Event or conference – QR code in a welcome pack directs to a video intro from the CEO or a teaser of the event.
- Recruitment campaign – QR on a flyer leads to a video showcasing the team and company culture.
“A customer scans the code — and doesn’t just read. They feel. They see. They enter your brand’s world. And it’s emotions, not data, that drive decisions.”
Integrating QR codes with video is a smart, scalable way to boost engagement and improve campaign results — all while building stronger emotional connections.
9. How to use QR Codes to share exclusive content and create VIP brand experiences
In a world overflowing with information, exclusivity captures attention and loyalty.
Giving customers access to unique content — and signaling that not everyone gets it — builds perceived value and strengthens your brand.
Why offer exclusive content through a QR code?
- A sense of privilege – users feel special when they access content unavailable to the general public.
- Higher engagement – exclusive material motivates users to act and return for more.
- Loyalty building – gated access reinforces customer-brand relationships over time.
Examples of application:
- Special events – QR code on name badges grants access to post-event presentations, bonus videos, or partner-only discounts.
- Product packaging – a QR code unlocks a usage guide, how-to video, or mini-course.
- Webinars and online training – QR on the final slide gives attendees access to bonus materials or exclusive offers.
- Email newsletters – QR code leads to a secret landing page with limited-time offers or hidden product collections.
Offering exclusive content via QR code is a simple yet effective strategy to strengthen connections, deliver added value, and elevate brand loyalty.
10. How to use QR Codes in gamified campaigns to maximize customer engagement
Scan – objective – reward.
This simple model unlocks powerful results. Gamification using QR codes turns passive audiences into active participants — emotionally invested and eager to engage with your brand.
In a world saturated with static ads, gamification brings something fresh:
- interactivity
- achievement
- surprise and delight
- valuable behavioral data
Why gamification with QR codes works:
According to psychologists Edward Deci and Richard Ryan (Self-Determination Theory), gamification satisfies the human needs for autonomy, competence, and relatedness — all key to sustained engagement.
And QR codes fit naturally into this framework, enabling quick access to mini-games, challenges, and reward mechanisms.
Examples of gamification via QR code:
- City or retail scavenger hunt – QR codes placed in various locations unlock tasks or prizes as customers explore.
- Loyalty system 2.0 – customers scan codes after each purchase to collect stamps or points and unlock tiered rewards.
- Live events or expos – scanning partner booth QR codes grants keywords or digital badges redeemable for prizes.
- Educational marketing campaigns – users scan 10 QR codes tied to 10 different topics, then complete a quiz for a discount or digital badge.
What marketers gain:
- Longer and more meaningful user engagement
- Step-by-step user journey data
- Organic campaign sharing (“this is cool” effect)
- Stronger emotional connection and customer retention
“A well-designed game doesn’t feel like marketing. It feels like fun. And fun is memorable.”
QR Codes – A small tool with massive marketing power
QR codes have become one of the most versatile tools in a marketer’s arsenal. They link the physical and digital worlds, attract attention, trigger emotion, and produce measurable results.
Used intentionally, they support every stage of the customer journey — from awareness and interaction to loyalty and advocacy.
This guide presented 10 actionable ways to use QR codes — from dynamic redirects and AR integration to lead generation, feedback, gamification, and more — all grounded in real examples, human behavior, and data-driven impact.
Now it’s time to act – Try SimpleQR in your campaign
SimpleQR by Veriori is a powerful tool created for marketers who want to work smarter, faster, and more effectively.
- Create dynamic QR codes with editable destinations
- Access scan analytics, device data, and user locations
- Personalize codes with brand colors and logos
- Launch campaigns easily — no IT department needed
- Use across industries: marketing, retail, education, events
A QR code isn’t the goal — it’s the gateway.
To emotion. To action. To results.
Start today. Turn your QR code into real business impact.
Do it with SimpleQR.
Veriori SA is a Polish company specializing in delivering modern technologies based on QR codes, such as SimpleQR and Secured QR.
Our mission is to enable simple and authentic communication in the business world — through technology designed to serve people.
